Sales Promotion Research Proposal
This research proposal seeks to analyze the effectiveness of different types of sales promotions and the impact they have on customer behaviors. The primary objective of this research is to identify the various forms of sales promotion and quantify their impact on sales. The proposed research will be conducted along the following three steps.
First, a review of the relevant literature will be conducted to gain an understanding of the types of sales promotions available, their objectives, and the effects they have on customer behavior and sales. This review will provide insight into the strategies used by businesses to promote their products and services.
Second, a survey or questionnaire will be administered to consumers to determine their experiences and perceptions with different types of sales promotions. This will provide valuable insight into what type of promotion works best for particular products or services, as well as better understand how customers behave when they are exposed to different sales promotion activities.
Third, the data collected from the literature review and the survey will be assessed and analyzed to better understand how sales promotions influence customer behavior and sales. The analysis will focus on both qualitative and quantitative aspects of the data to gain a more comprehensive understanding of how customers react and how that impacts sales.
The results of this research proposal will be used to provide recommendations for businesses regarding which type of sales promotion they should use to achieve maximum results. The findings of this research project can also be used to inform future research in the field of sales promotion.